Maintaining A Competitive Edge in Today's Retail Industry

The Bermuda Chamber of Commerce will be hosting a half day workshop exploring the challenges facing the retail industry today and the ways in which Bermuda retailers can use their voice to maintain a competitive edge in an increasingly crowded market. 

OVERVIEW: 

• Using your voice
• Building a community
• Content
• Finding your niche
• Adapting to market changes 
• Collaboration not competition 

• How to build a clear and consistent brand messaging
• The importance of a digital presence
• The power of editorial content
• How to navigate social media
• Market and customer satisfaction

Eve Godet Thomas worked as a journalist and stylist for The Times newspaper in London before joining the online shopping revolution at Net-a -Porter as part of the founding team of their sister website The Outnet. Under her tenure as fashion director, the business grew into the luxury go-to destination for the global style-conscious shopper looking for the best designer brands at a discount price. Eve later moved to Caramel as marketing manager, a distinctive British luxury brand specialising in childrenswear, womenswear and homeware with boutiques in London, New York and Tokyo. 

Natasha Tucker co-founded Rêve En Vert, the premier online destination for sustainably and ethically made fashion and lifestyle products. Conceived as a sustainable alternative to Net-A-Porter, where everything would be curated and fashion forward as well being a purchase you could feel good about, based on the belief that no one should have to sacrifice style for ethics. Having helped build the business into a multi-million pound retail company, Natasha also recently founded a family run business here in Bermuda called The House, a new co-working office space located in Hamilton.